The paper describes two Project-Based Learning experiences (PjBL) that engage future educators. The proposed projects include the creation of a radio program for the web broadcaster Radio UAO and a virtual Lego set for the Lego Idea contest. The methodology allows to acquire meaningful concepts in real contexts and strategies for creating artifacts, solving problems, and communicating ideas. Through the design and construction of material and virtual artifacts such as those developed in these experiences, students can become aware that the educator's professionalism can be applied in a new market, alternative to that of personal services: the creative industry. At the end of the experiences, the students' opinions confirm the potential of the PjBL in developing knowledge and skills and highlight the possibility of thinking about their professional perspectives in a different way.